Pyng · January – July 2026

+1,198% growth in organic clicks

Swiggy's professional services marketplace, connecting users with certified professionals across 50+ specializations.

Primary Objective

Maximize conversions on Pyng's category pages by increasing high-intent organic traffic through strategic SEO.

Results

+274%

Organic sessions

+1,340%

New users

+1,004%

Total users

+26,262%

Search impressions

928%

Growth in AI Overview keyword appearances

841%

Growth in “People Also Ask” appearances

290

Total featured snippets

Backlinks from 36 referring domains

0 → 17

Moz Domain Authority (target 20)

Keyword Ranking Distribution

Page Type	Position 1–5	Position 6–10	Position 11–20
Category Pages	10	10	53
Blogs	169	375	122
Sub-Location Pages	196	78	15

The Approach

Content Strategy

Building topical authority and content built for AI-search visibility.

Meta tag logic — strategic rules for titles and descriptions
Topical authority via focused blog clusters
Community platforms — Quora and Reddit for visibility
On-page SEO — structure, headers, internal links
AI Overviews — content optimized to boost visibility in AI search results

Technical Excellence

Fixing the crawlability and rendering issues limiting organic growth.

SSR & CSR strategy — balanced rendering for performance and SEO
URL & canonical structure — templates and cleanup
Dynamic schema — scalable structured-data templates across pages
Performance fixes — speed audits and Core Web Vitals tuning
Crawl & indexing — ensuring bots access and index key content

Domain Authority

Earning trust signals to support category-page ranking growth.

Digital PR — boosting trust with media features and mentions
Guest posts — publishing on high-authority platforms
Internal linking — strengthening site architecture
Outreach — earning backlinks with targeted campaigns

Challenges Faced

Lack of Server-Side Rendering

High Impact

The absence of SSR across the site significantly impacted SEO performance and search engine visibility.

Poor Page Speed Performance

Medium Impact

Slow loading times negatively affected user experience, engagement, and organic rankings across key landing pages.

Persistent URL Issues

High Impact

Duplicate URLs, missing canonical tags, and non-compliance with URL-structure best practices continued to hinder discoverability and crawl efficiency.

Category Page Content Not Live

Medium Impact

Critical content for service category pages failed to go live as planned, affecting both search visibility and conversion opportunities.

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