Domain Authority (DA) is a proprietary score created by Moz, ranging from 1 to 100, that predicts how likely a website is to rank in search engine results, based primarily on the quality and quantity of its backlink profile.

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Link BuildingBeginner

Backlink

A backlink (also called an inbound link) is a hyperlink on one website that points to a page on a different website, used by Google as a signal of trust, authority, and relevance.

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Technical SEOIntermediate

Crawling

Crawling is the process by which search engine bots like Googlebot visit web pages, read their content, and follow links to discover more pages — the first step before a page can be indexed and ranked.

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Technical SEOIntermediate

Googlebot

Googlebot is Google's family of web crawlers — automated programs that discover, fetch, and render web pages so they can be indexed and ranked, led by a mobile-first Smartphone crawler.

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Technical SEOIntermediate

Indexing

Indexing is the process by which Google adds a crawled page to its search database, the Google Search Index. Until a page is in that database, it is invisible to search.

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Keyword ResearchBeginner

Keyword

A keyword is the word or phrase someone types into a search engine, and in SEO, the term you deliberately optimize a page to rank for, the bridge between what an audience wants and what your content provides.

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