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Shwetank Ojha — SEO & AIO Strategist
4+ years growing organic and AI search for enterprise brands across smartphones, automotive, home improvement, and B2B software. Built a Generative Engine Optimization practice from scratch in the past year, grounded in published LLM-citation research instead of trend-following.
He was early to GEO the same way he was early to AI writing tools in 2021[3] — by investigating the primary research[1] before it was a trend, then proving the approach on a live account: AI search visibility 20%→30% in two months, verified in Semrush[2], and a +274% session lift documented start to finish on Pyng[4].
Questions people actually ask
What is he doing at Schbang right now?
SEO Executive since July 2024. Leads GEO strategy and execution across enterprise accounts, directs a four-person pod across content, links, and writing, and built Google Apps Script automations that generate meta titles, descriptions, and alt text at scale, and scrape, cluster, and map keywords from top-10 SERPs.
What did he do before Schbang?
SEO Executive at Syspree, March 2022 to June 2024 — the full SEO stack (technical, on-page, off-page) across a multi-sector client portfolio, plus full-funnel work beyond search: social media, email, online PR, podcast and video, and influencer marketing. Used GA and Search Console data to shape monthly client reporting.
How did he get into SEO?
As an SEO Intern at Syspree, October 2021 to February 2022 — live campaigns across link building and content creation. He was early to AI writing tools like Copy.ai and Texta.ai in 2021, before they were mainstream, which set the pattern for how he'd later approach GEO: investigate the new thing before it's a trend.
Has he built anything himself, or just written about SEO?
Both. Beyond the client work, he's built and ships two free tools himself: a deep JSON-LD schema generator, and CitoSkeleton, a Chrome extension that passively tracks what ChatGPT and Gemini actually search, read, and cite behind an answer — the same citation-tracking discipline behind the GEO work, built into working software.
Indexed clients
Six engagements, at Schbang, July 2024–present. Every number here is from the resume or the Pyng deck — nothing rounded up.
A top-5 smartphone brand in India
name withheld — client confidentiality
Led GEO strategy: lifted AI search visibility from 20% to 30% in two months (Semrush AIO). Grounded content guidelines in published LLM-citation research (Princeton / IIT Delhi, KDD 2024) rather than trend-following — five placements on high-mention platforms earned roughly 2,000 citations in under 30 days, moving high-value prompts like “best camera phone under 50K.”
Lowe's
NYSE-listed US home-improvement retailer
900 new blogs and 900 re-optimizations in six months to grow SERP coverage across product categories.
HCL Software
enterprise B2B software
Content and product-page strategy with technical fixes.
Mahindra
wealth-management platform
Content and product-page strategy with technical fixes.
Hansaplast
global consumer-healthcare brand
Content and product-page strategy with technical fixes.
Beyond the SERP
Tools he built himself
Not just written about — shipped. A deep JSON-LD schema generator, and CitoSkeleton, a Chrome extension that tracks exactly what ChatGPT and Gemini cite behind an answer. Plus Google Apps Script automations for meta-tag generation and SERP keyword scraping at scale.
Unconventional path in
Bachelor of Films, Television & New Media, University of Mumbai (2019–2022) — not a marketing or CS degree. He started as an SEO intern the same year he graduated, running live link-building and content campaigns while most of his cohort was breaking into production.
Sources
- [1] Published LLM-citation research, Princeton University / IIT Delhi — KDD 2024.
- [2] Semrush AI Overview visibility tracking (AIO), client account, 2026.
- [3] Copy.ai and Texta.ai adoption, Syspree internship, Oct 2021–Feb 2022.
- [4] Pyng client results deck, Jan–Jul 2026 — full case study.
End of results. Have a project that needs the same rigor?
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