11 terms & counting

SEO & AI Glossary

Plain-English definitions for every term you'll encounter in modern search — from Core Web Vitals to Generative Engine Optimization.

11 terms

Link BuildingBeginner

Backlink

A backlink (also called an inbound link) is a hyperlink on one website that points to a page on a different website, used by Google as a signal of trust, authority, and relevance.

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Technical SEOIntermediate

Crawling

Crawling is the process by which search engine bots like Googlebot visit web pages, read their content, and follow links to discover more pages — the first step before a page can be indexed and ranked.

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Link BuildingBeginner

Domain Authority

Domain Authority (DA) is a proprietary score created by Moz, ranging from 1 to 100, that predicts how likely a website is to rank in search engine results, based primarily on the quality and quantity of its backlink profile.

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Technical SEOIntermediate

Googlebot

Googlebot is Google's family of web crawlers — automated programs that discover, fetch, and render web pages so they can be indexed and ranked, led by a mobile-first Smartphone crawler.

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Technical SEOIntermediate

Indexing

Indexing is the process by which Google adds a crawled page to its search database, the Google Search Index. Until a page is in that database, it is invisible to search.

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Keyword ResearchBeginner

Keyword

A keyword is the word or phrase someone types into a search engine, and in SEO, the term you deliberately optimize a page to rank for, the bridge between what an audience wants and what your content provides.

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On-Page SEOBeginner

Meta Description

A meta description is an HTML attribute that provides a brief summary of a webpage's content — typically displayed as the descriptive text beneath the title in Google's search results.

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On-Page SEOBeginner

On-Page SEO

On-page SEO is the practice of optimising the content and HTML elements of individual web pages so search engines understand what the page is about and rank it for relevant queries.

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Technical SEOBeginner

SERP

A SERP (Search Engine Results Page) is the page a search engine displays in response to a user's query, showing a mix of organic listings, paid ads, and rich features like featured snippets, knowledge panels, and AI Overviews.

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On-Page SEOBeginner

Search Engine Optimization Explained

SEO (Search Engine Optimization) is the practice of improving a website's content, structure, and authority so it ranks higher in unpaid search engine results and earns more organic traffic.

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On-Page SEOBeginner

Title Tag

A title tag is the HTML element that specifies the title of a webpage, displayed as the clickable blue headline in Google's search results and shown in browser tabs.

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